Yasemin Solay is a Solution Sales Manager within Elsevier’s Research Intelligence group covering Turkey, Middle East, Romania and Bulgaria. Yasemin has 14 years of experience in business development & account management specialized in value added software sales. She has been working in the IT industry for 11 years. Prior to joining Elsevier, she was working for Oracle as a Solution Sales Executive, specialized in SaaS solutions. Yasemin is a well-established expert and advisor to customers within their digital transformation journey. Currently she is supporting key academic institutions and international organizations to achieve their research strategy goals. Yasemin holds a B.A. in International Relations from Bilkent University, Turkey. She is based in Istanbul, married, and has a 2-year old daughter. Her hobbies include exploring new places and cultures, skiing, and windsurfing.