Oana Rațiu ALLS 17

Short description

Oana Rațiu holds a PhD in Communication Sciences, her doctoral research focusing on strategies for building personal brands in the online environment. Regarding her academic background, she graduated from the Faculty of Political, Administrative and Communication Sciences (FSPAC), Babeș-Bolyai University of Cluj-Napoca, with a Bachelor’s degree in Journalism, and later completed two Master’s programmes simultaneously: Communication and Public Relations within FSPAC, and History of Images – History of Ideas within the Department of Comparative Literature, Faculty of Letters, Babeș-Bolyai University. For the past six years, she has been an Associate Lecturer within the Faculty of Political, Administrative and Communication Sciences (FSPAC), Babeș-Bolyai University of Cluj-Napoca, where she teaches courses in the field of Communication Sciences. Her professional activity brings together academic research and applied work in branding, public relations, and communication strategy, creating a natural connection between communication theory and the evolving realities of the contemporary digital environment.